The socio-economic characteristics of the hometowns of the students: A basis for designing adequate strategies in order to atract, engage and retain students in UNITEC's Faculty of Engineering and Architecture

摘要

This paper presents the results of an analysis made of the demographic and socioeconomic characteristics of the hometowns of the students belonging to UNITEC's Faculty of Engineering and Architecture. These specific characteristics may influence their possibility of enrolling and finishing their undergraduate studies. Therefore, they should be taken into account when designing specific strategies to attract, engage and retain such students.