Advertising in popular instant messengers

机译：在流行的即时通讯工具中做广告

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摘要

The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising.

机译：本文讨论了在广告领域使用即时通讯工具Viber，WhatsApp，Telegram的相关性，以及混合广告形式的现象。

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来源
《2018 IEEE Communication Strategies in Digital Society Workshop》|2018年|39-41|共3页
会议地点 St. Petersburg(RU)
作者
D. Lugovoy; E. Pobedinskaya;
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作者单位

Department of Advertising and Public Relations of the humanitarian Institute, North Caucasus Federal University, Stavropol, Russia;

Department of Advertising and Public Relations of the humanitarian Institute, North Caucasus Federal University, Stavropol,;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Advertising; Social network services; Mobile applications; Mobile handsets; Hypertext systems; Videos;

机译：广告;社交网络服务;移动应用程序;手机;超文本系统;视频;;

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1. Signs integral part of marketing: POP is quickly becoming the most popular advertising medium representing 80 per cent of leading retailers' advertising budgets [J] . BLAIR ADAMS Greenhouse Canada . 1995,第9期

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2. Digital forensic analysis of encrypted database files in instant messaging applications on Windows operating systems: Case study with KakaoTalk, NateOn and QQ messenger [J] . Choi Jusop, Yu Jaegwan, Hyun Sangwon, Digital investigation . 2019,第APRa期

机译：Windows操作系统上即时消息传递应用程序中加密数据库文件的数字取证分析：使用KakaoTalk，NateOn和QQ Messenger的案例研究
3. Interactive Behavior of an Immigrant Group on Mobile Instant Messenger-Based SNS: Textual Research on Topic-Centered Interactivity [J] . Wang Lin, Chen Jia International journal of human-computer interaction . 2019,第11a15期

机译：基于移动即时通讯程序的SNS上移民群体的互动行为：以主题为中心的互动性的文本研究
4. Advertising in popular instant messengers [C] . D. Lugovoy, E. Pobedinskaya IEEE Communication Strategies in Digital Society Workshop . 2018

机译：广告在流行的立即使者
5. Instant Messenger: The Pony Express, Media, and Modern Virtuality [D] . Corfield, Christina. 2018

机译：即时使者：小马表达，媒体和现代虚拟
6. Instant messenger smartphone application for endosonographer/cytopathologist real-time interaction at a distance in EUS-FNA for solid pancreatic lesions [O] . Rodrigo S. Machado, Rafaela Richa, Fabiano Callegari, 2019

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7. PNS151 USING INSTANT MESSENGER TO RECRUIT RESEARCH PARTICIPANTS IN MEDICAL DECISION MAKING: DOES WECHAT PROVIDE AN ALTERNATIVE SOLUTION? [O] . S. Jiang, J. Lu 2020

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Advertising in popular instant messengers

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