Promoting the sports by culture: the only way to construct sports power

摘要

@@ Introduction: The international community today has witnessed an evolution from the politics-led to economics-led, until now to culture-led one. Therefore, the cultural rise development strategy has become a consensus of the international community. With the promoting of China1 s international position on the international stage and her influential power, the international community is increasingly crying for the cultural rise for China. However, the lack of people-oriented culture has led to the issues such as the slow growth of sports population and sports industry, the alienation in the games remaining incessant after repeated prohibition and high cost of sports. Therefore, we should choose the strategy promoting the sports by culture-to construct the "sports power:.