Stakeholder management is an essential part of crisis management. There are instrumental and non-instrumental approaches about stakeholder management. The styles of crisis management are reactive，proactive and compliance. Instrumental approach stakeholder management is consistent with reactive crisis management，non-instrumental approach stakeholder management is consistent with proactive crisis management. In order to improve management performance，the enterprises that take instrument approach stakeholder management will take proactive management. But the motivation is different from the non-instrumental approach stakeholder management，the enterprises can take trust and cooperation only to the key stakeholder.
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