The Association of Learned and Professional Society Publishers International Conference 2009

摘要

Surviving and Thriving with Social Media John Blossom of Shore Communications is one of the most widely recognized content industry analysts and he referenced his book Content Nation and the social media as a channel for influence. He listed seven secrets (of social media's success) which included:INFLUENCE: People want to influence others, be it the 59 million people blogging who set out with this purpose or the 74 million who use other social networks. Mentos got real brand advantage by quickly endorsing the Diet Coke Plus and Mentos YouTube video. Dell's IdeaStorm solicited ideas and received 20,000 ideas in the first few weeks.