SYSTEM FOR SUPPORTING BIDDING STRATEGY ESTABLISHMENT USING PERSONALIZATION BASED BUSINESS RECOMMENDATION ALGORITHM AND METHOD THEREOF

摘要

The present invention relates to a bidding strategy establishment support system and method using a personalization-based business recommendation algorithm, and more particularly, to a database by collecting big data including not only structured data but also unstructured data from a plurality of external servers. And, by using a business recommendation algorithm according to the individual characteristics of the user to strategically recommend a bid announcement by correcting the weight for each analysis element through learning of the hit rate and hit rate trend for each analysis element by interaction with the user, the user A bidding strategy establishment support system and method using a personalization-based business recommendation algorithm capable of recommending a customized business or a business with a high possibility of winning orders are provided.