Advertisement service device targeting personalized advertisement to user equipment user equipment receiving personalized advertisement method for targeting personalized advertisement to user equipment and computer readable medium having computer program recorded therefor

摘要

Disclosed are an advertisement service device for targeting a personalized advertisement to a user device, a user device for receiving the personalized advertisement, a method for targeting the personalized advertisement to a user device, and a recording medium in which a computer program is recorded. That is, according to the present invention, the personalized advertisement for enhancing the advertisement effect on the user device can be provided to the user device by transmitting the personalized advertisement to the user device. By determining the personalized advertisement to be transmitted to the user device based on the advertisement targeting information for transmitting the personalized advertisement to the user device, and transmitting the personalized advertisement to the user device, necessary advertisement information can be provided to the user, and the advertisement information of the advertiser effect can be increased.