Notify the ASP system if the clicked link destination description on the content displayed by the advertising medium application meets the requirements in light of the specified advertising main items.

摘要

To achieve a new service for notifying an ASP system of clicked link destination descriptions on content displayed by an advertisement medium application when requirements are compatible in comparison with predetermined advertiser requirements.SOLUTION: An ASP cooperation module of an advertisement medium application allows a user terminal and an ASP system to communicate with each other as necessary, and acquires and stores an advertisement information list (b) associated with an identifier (a) of the advertisement medium application from the ASP system, and when a link element in content presented by the user terminal is designated by a user, acquires link destination descriptions (c) pertinent to the link element, and performs pre-guidance processing, and when determining that the link destination descriptions (c) have a predetermined relation with advertiser resource collation descriptions associated with an advertisement identifier (d), performs ASP cooperation guidance processing on the basis of the advertisement medium application identifier (a), the link destination descriptions (c) and the advertisement identifier (d).SELECTED DRAWING: Figure 1