Methods and apparatus to adjust media impressions based on media impression notification loss rates in network communications

摘要

Methods and apparatus to adjust media impressions based on media impression notification loss rates in network communications are disclosed. An example method includes determining a first network media impression adjustment factor based on a quantity of lost test media impression notifications for a first network in a geographic region; determining an adjusted quantity of first network user-accessed media impression notifications for the first network by applying the first network media impression adjustment factor to a quantity of successfully received user-accessed media impression notifications to generate a product and weighting the product based on a market share of first subscribers corresponding to the first network in the geographic region; and storing the weighted adjusted quantity of the user-accessed media impression notifications in association with a media identifier to credit corresponding media with a quantity of media accesses corresponding to the weighted adjusted quantity of the user-accessed media impression notifications.