A social-based gift marketing method, comprising: S11, a first end acquires identification information on a gift and sends an information acquisition request; S12, the first end acquires public information; and S13, the first end acquires a permission to write hidden information, and if the acquisition is successful, the first end sends out the hidden information, the hidden information having a one-to-one correspondence to the identification information on the gift. Patterns or texts on a gift are enabled to be converted into identification information; and the first end obtains public information according to the identification information, and at the same time, the first end can write more private and personalized hidden information to the identification information.
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