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SYSTEMS AND METHODS USING FINANCIAL INFORMATION TO GENERATE A SOCIAL GRAPH AND DETERMINE PRODUCT AND OTHER OFFERINGS BASED ON CONNECTIONS WITHIN THE SOCIAL GRAPH
SYSTEMS AND METHODS USING FINANCIAL INFORMATION TO GENERATE A SOCIAL GRAPH AND DETERMINE PRODUCT AND OTHER OFFERINGS BASED ON CONNECTIONS WITHIN THE SOCIAL GRAPH
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机译:使用财务信息生成社交图的系统和方法,并根据社会图中的连接来确定产品和其他产品
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摘要
Systems and methods that may be used to generate and use a social graph generated by user financial transaction data (i.e., a financial transaction-based social graph). Connections and other data within the financial transaction-based social graph can be used for targeted product offerings, other offerings, and or advertisements via e.g., collaborative filtering and user segmentation and profiling.
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