MARKET SEGMENTATION FIREFLY ALGORITHM METHOD FOR BIG DATA ANALYSIS AND THE SYSTEM THEREOF

摘要

The present invention relates to a market segmentation firefly algorithm method and system for big data analysis using a firefly algorithm (Firefly algorithm; FA), and recent transaction data (Recency; R), transaction number data (Frequency; F) and transaction amount Collecting and preprocessing market data including size data (Monetary; M), calculating feature values and weights of a plurality of market data including the RFM, distance between the plurality of market data and generating an initial solution by calculating a relative ratio of distances, calculating a silhouette evaluation value for the initial solution, and determining the number of suitable clusters (K). In the number of suitable clusters using the market segmentation firefly algorithm, obtaining an optimal solution and finally clustering the market data into a plurality of clusters with reference to the optimal solution.