A gear stage choosing apparatus that chooses a gear stage of a stepped transmission of a vehicle includes a storage unit configured to store a shift map containing a relationship between vehicle speed and gear stage, a determination unit configured to determine a gear stage associated with an estimated vehicle speed after a lapse of a first period of time from current time based on the shift map, an evaluation unit configured to evaluate fuel efficiency in some gear stages, including the determined gear stage and one or more gear stages higher or lower in less than or equal to a specific number of gear steps than the determined gear stage, of multiple gear stages, and a choosing unit configured to choose a gear stage selected from among the some gear stages based on the fuel efficiency as a gear stage to which a current gear stage is changed.
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