SSP computing that procures advertisements from the advertising market, which includes multiple advertising distributors of different formats, to affiliated advertising media

摘要

PROBLEM TO BE SOLVED: To increase profitability of an advertisement medium from the standpoint of an SSP business operator.;SOLUTION: An SSP server sends away a first bid request to a retargeting-dedicated advertisement system and a second bid request and a third bid request to a plurality of DSPs in combination by a clever algorithm in order to deal in real time with a plurality of advertisement distribution business operators different in business category in an advertisement market.;SELECTED DRAWING: Figure 1;COPYRIGHT: (C)2019,JPO&INPIT