PERSONALISED DISCOUNT GENERATION SYSTEM AND METHOD

摘要

An e-commerce system for displaying and selling multiple products to a plurality of users is provided. The e-commerce system comprises a catalogue module configured to dynamically assemble a catalogue, wherein the catalogue comprises a plurality of products to be displayed on an e-commerce platform; wherein each product is attributed with a unique identifier and a corresponding personalised price for a specific user. The system further comprises a feature generation module configured to generate, for a specific product, an implicit score based on clickstream data; wherein the clickstream data comprises user clickstream data for a plurality of users and product clickstream data for the specific product. Further, the system comprises a vector module configured to generate an n-dimensional vector for each product based on its corresponding implicit score and a discount generation module configured to generate a personalised discount for each user; wherein the discount is computed based on the n-dimensional vector of the product.