Marketing research method and system for management of manufacturer's discount coupon offers

摘要

A market research system is provided for management of manufacturer's discount coupon offers. The market research system includes an automated coupon processing system for processing coupon redemption data. The coupon redemption data includes offer identification. At least one manufacturer provides a coupon release input. A central controller is coupled to the coupon processing system and the manufacturer for receiving the coupon redemption data and the coupon release input. The central controller defines a knowledge database responsive to the received coupon redemption data. Responsive to the defined knowledge database, the central controller generates a response template library. The central controller selects a response template from the generated response template library responsive to a received coupon release input and transmits the selected response template to the manufacturer.