An enhanced system for the creation of custom designed direct mail advertising and designation of recipients thereof via the internet providing for user supplier templates

摘要

The present invention discloses a method for creating a custom designed direct mail advertisement and designing recipients thereof via the Internet and comprises the steps of: selecting from among one or more pre-defined designs (120) and templates for the front side of a direct mail advertisement; uploading templates (150), and logos (154), a design for the back side of the direct mail advertisement; specifying the text (170) that appears on the back side of direct mail advertisement logos; specifying one or more criteria that define the intended recipient class for the direct mail advertisement; compiling the list of recipients corresponding to the specified criteria by searching the database for name and addresses that match the specified criteria; and transmitting the advertisement and the list of intended recipients of same toward for printing pre-addressed individual copies of the designed direct mail advertisement for subsequent mailing thereof.