A METHOD OF REALTIME ALLOCATION OF AD SPACE ON A WEB PAGE BASED ON A BIDDING PROTOCOL

摘要

The invention relates to a method of assigning a space web page. Information about a user who typically access a Web page provided to a number of supply agents. Is received to a space of the bid price of the agents offer during a time interval following the identification of the user and the space allocation. it is attributed based on an established relationship of the bid price received from supply agents. The space can be an advertisement (ad) or a search results list. One of supply agents can be a user agent representing the user. You can assign the flyer according to the price of the highest bid, or as a rank order based on the offer price. The method applies to an electronic mall or a search engine, in which case the search results can be classified according to a ranking order according to the bid price received from supply agents during time interval.