METHOD AND SYSTEM FOR COOPERATIVE MARKETING WITH STOCKHOLDER OF COMPANY USING COMPUTER AND ON-LINE NETWORK SUCH AS INTERNET, AND METHOD AND SYSTEM FOR MARKETING RESEARCH ON STOCKHOLDER OF COMPANY

摘要

PROBLEM TO BE SOLVED: To create company value and stockholder value, together with stockholders by providing a technique and a system for cooperative marketing of company management with the stockholders and a technique and a system for marketing research on the stockholders.;SOLUTION: Personal information regarding the properties, etc., of the stockholders of the company is put in a database using a computer, marketing research and various survey activities are taken using an on-line network, and registered and gathered data are used for the management and marketing activities of the company. Market researching and various survey operations entrusted by another company, etc., are carried out as to the stockholders of the company by using the on-line network. Furthermore, articles and services that the company handles are provided for the stockholders of the company by using the on-line network. A cooperative marketing system for the stockholders is established by these techniques and system.;COPYRIGHT: (C)2001,JPO