SYSTEM AND METHOD FOR ENHANCING E-COMMERCE TRANSACTIONS BY ASSESSING THE USERS' ECONOMIC PURCHASE VALUE RELATIVE TO ADVERTISERS

摘要

A tracking system and method record the user's actions during a visit tovarious webservers. The user's actions include for example the queries made by the user,the URLsvisited by the user, the products and/or services purchased by the user, thequotesrequested by the user, the prices provided to the user, individual sessionprofiles. Theebusinesses can assess an economic purchase value to the user relative to eachadvertiser. Based on this economic purchase value, the ebusinesses allot acorresponding advertising referral fee for this particular user and for theparticularsession in progress.