METHOD AND SYSTEM FOR BEHAVIOURAL SIMULATION OF A PLURALITY OF CONSUMERS, BY MULTIAGENT SIMULATION

摘要

The invention concerns a method and a system for behavioural simulation of consumers in a virtual market (MV). It consists in: setting up (A) a consumer agent behavioural model (MCCj) for each consumer based on behavioural primitives (PCj,n) and setting up (B) a supplier agent behavioural model (MCFk) for each supplier based on behavioural primitives (PCk,n). The supplier behavioural primitives (PCk,n) enable to generate stimuli (Sk) or factual (Fr) variables addressed to each consumer agent behavioural model (MCCj) which deliver, from decisional variables (Dj,k), dedicated decisional variables (DDj,k) in the context of the virtual market. The dedicated decisional variables (DDj,k) are represented (C) in the form of behavioural trends. The invention is applicable to all types of market research.