Systems and methods for providing interactive customer access to a frequent shopper program and for delivering frequent shopper program information to targeted customers

摘要

A frequent shopper program system is described, having a customized user interface for providing a customer with interactive access to a frequent shopper program. Business logic performs frequent shopper program functions in response to frequent shopper program requests inputted by a customer at the customized user interface. The business logic includes programming objects that retrieve frequent shopper program data from a database, perform the requested frequent shopper program functions, and provide an output to the customer at the user interface. The frequent shopper program functions performed by the business logic include point inquiry, account maintenance, offer delivery, and point redemption. A data access layer provides data from the database to the business logic in a normalized format. According to another aspect of the system, the customized user interface is web-based and is implemented as a network of retail kiosks served by a server computer that provides outputs in the form of web pages.