PROBLEM TO BE SOLVED: To make easily specifiable electronized advertisement on the Internet.;SOLUTION: An image is inputted from a user side 200 as a retrieval key to an advertisement image retrieval site 110 (S1). The advertisement image retrieval site 110 specifies corresponding advertisement image based on the inputted image and transmits the advertisement image to the user side 200 as the results of retrieval (S2). Moreover, a link for a predetermined contents providing site 120 is bonded to partial or whole region of the advertisement image. The user side 200 accesses the contents providing site 120 based on the advertisement image obtained as the results of retrieval.;COPYRIGHT: (C)2003,JPO
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