METHOD FOR GATHERING CUSTOMER ACTIVITY INFORMATION TOGETHER WITH MERCHANDISE SEALS CAMPAIGN AND CAMPAIGN INFORMATION PROCESSING SYSTEM

摘要

PROBLEM TO BE SOLVED: To analyze even the individual conditions of each merchandise such as the merchandise shipped when and from which plant is purchased by which consumer and through which distribution sales route.;SOLUTION: A unique individual number is attached to each merchandise, it is distributed through a sales network and the individual number of the merchandise and the sales route are managed in correspondence in a number source management part. The purchaser of the merchandise notifies the individual number of the merchandise together with the attribute information of the purchaser through an information communication network to a campaign information processing system. When the notified merchandise individual number is not registered in a used number management part, the notified merchandise individual number is registered in the used number management part and the notified purchase attribute information is registered in a user information management part respectively. A campaign service is executed to the purchaser who has given the above informations, the execution history is made to correspond to the purchaser and registered in a service utilization history management part 13, and a report is prepared on the basis of the information recorded in the respective management parts and outputted.;COPYRIGHT: (C)2004,JPO