A business to business (B2B) exchange is provided that includes a web server. The web server includes multiple showrooms and order services. Each seller has at least one showroom to market his merchandise to multiple buyers. Order services receive and process orders for merchandise purchased by a buyer. The use of the web server enables the sellers to utilize just-in-time manufacturing in which smaller lots of merchandise are constantly produced, enabling continuous delivery rather than infrequent large shipments. Just-in-time manufacturing allows sellers to respond to market demands and trends, as well as modify styles mid-season or introduce new styles. The B2B exchange provides multiple services such that the amount of resources required for a buyer and a seller to establish and maintain multiple relationships is reduced, enabling business expansion opportunities for both. The B2B exchange provides relationship building services, marketing and order placement services, and transaction enabling services.
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