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Method and system for interactive television services with targeted advertisement delivery and user redemption of delivered value
Method and system for interactive television services with targeted advertisement delivery and user redemption of delivered value
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机译:具有定向广告投放和用户兑现投放价值的交互式电视服务的方法和系统
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摘要
Advertising content is targeted according to demographic viewer information and the viewer response behavior is utilized to further sharpen ad content delivery and for benefit accrual for the viewer. The viewer, after accruing a value account, is invited to redeem the value through purchase discounts and the like.
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