TELEVISION GAMESHOW METHOD FOR REDUCING THE NUMBER OF VIEWERS WHO FAIL TO TUNE IN DURING TELEVISION ADVERTISING

摘要

The invention relates to television games with the participation of viewers. Said invention improves the effectiveness of television advertising by be diverting viewers from changing a TV channel during advertising and capturing the attention thereof with respect to the advertising. During the advertising spot, decimal digits are exposed for viewers attention and the order thereof is preserved. The viewers are informed that they can transmit the information about the decimal digits and a sequence thereof as it is perceived by a viewer. The received information of about at least three decimal digits is compared with the original sequence, and a decision on one of three results of the game is taken, i.e. on a total or partial gain or on failure with respect to a degree of coincidence between the viewers' information and the original sequence. This means that the possibility of winning is conditioned by the need to see a large number of advertising spots containing the decimal digits, thereby decreasing the number of viewers who refuse to watch the advertising spots.