Customer care system is based on a customer database with customer records that include at least one customer specific characteristic that can be used to create customer groups that are then targeted with a specific initiative

摘要

System for supplying customer care with customer care serving measures comprises a central storage device with data records containing a customer identity, related data in one or more categories, and at least one customer specific characteristic. The system also comprises a central analysis unit that links customers into groups based on customer specific characteristics, that delivers at least one suggestion for customer measures and delivers this together with a customer identity or customer group identity to customer care.