ONLINE AD THROUGH HOMEPAGE OF UNIVERSITY ON INTERNET

摘要

PURPOSE: An online AD(ADvertisement) through a homepage of a university on the Internet is provided to offer information and build reliability through the AD progress actually and substantially supporting students, and use the university as an AD medium with customer recognition for an Internet AD of the university. CONSTITUTION: The AD agent(B) makes an AD agent contract by inviting an advertiser(A). An AD execution contract for selecting a site category fit to an AD character is realized through constituent analysis of the university(C). The university exposes the AD to the student(D) through a banner of a university homepage. The AD agency precisely measures the AD effect for the student in a numeric form by using an AD server. The student exposed to the AD responds to the advertiser. The AD agent enhances the reliability for the AD effect of the advertiser by reporting statistics data to the advertiser. The advertiser pays an AD expense to the AD agent. The AD agent pays an AD medium charge to the university.