Stimulus DIFFERENTIAL - METHOD OF MEASUREMENT (differentiation) ADVERTISING active influence of incentives on the target group through a system of bar graph digital description With graduation and verbal descriptions extreme positions

摘要

u0441u0442u0438u043cu0443u043bu044cu043du044bu0439 differential - mode u0438u0437u043cu0435u0440u0435u043du0438u00a0 (differentiation) activity u0432u043bu0438u00a0u043du0438u00a0 advertising incentive to members of the task force with the help of the system graphically x scales with digital description u0433u0440u0430u0434u0430u0446u0438u0439 and u0432u0435u0440u0431u0430u043bu044cu043du044bu043c u043eu0442u043bu0438u0447u0430u044eu0449u0438u0439u0441u00a0 describing extreme positions so that u043fu0440u043eu0438u0437u0432u043eu0434u00a0u0442 dimension of each significant parameter at u0432u0443u044eu0449u0435u0433u043e site advertising incentive (memorability - u043eu0442u043bu0438u0447u0438u0442u0435u043bu044cu043du043eu0441u0442u044c,the attraction, u043fu043eu043du00a0u0442u043du043eu0441u0442u044c - informative, social and u0433u0440u0443u043fu043fu043eu0432u0430u00a0 identity, u043fu043eu0431u0443u0434u0438u0442u0435u043bu044cu043du043eu0441u0442u044c), initially on the material object, rights, have u043fu043eu0441u0440u0435 u0434u0441u0442u0432u043eu043c other tangible object - advertising incentive, then the result of the u0432u043eu0437u0434u0435u0439u0441u0442u0432u0438u00a0 record with the help of the system software of digital description of mr. u0440u0430u0434u0430u0446u0438u0439 and u0432u0435u0440u0431u0430u043bu044cu043du044bu043c u0430u043du0442u043eu043du0438u043cu0438u0447u043du044bu043c describing extreme positions.