SYSTEM FOR MANAGING MARKETING, COMPUTER SYSTEM FOR SUPPORTING MARKETING, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide a system for managing marketing activities, which enables a route sales person to effectively implement the marketing activities and also keep security for a secret data.;SOLUTION: The route sales person carries a mobile terminal 1 to access a Web. A financial marketing DB 5 stores various data for supporting the marketing activities. An RAS 2 provides the data for supporting the marketing activities by reading it from the financial marketing DB 5 via a server for finance marketing 4 after a predefined process for authorization is successful in response to an access from the mobile terminal 1. The server 4 for the finance marketing receives the data for supporting the marketing activities from the mobile terminal 1 via the RAS 2, stores the data in the financial marketing DB 5, and updates the data for supporting the marketing activities in the financial marketing DB 5 after receiving a request for updating the data. Thus the marketing person can access the financial marketing DB 5 remotely by using the mobile terminal 1.;COPYRIGHT: (C)2006,JPO&NCIPI