Method of and apparatus for controlling the selection, initiation and execution of computer programs automatically and directly in response to the remote (or proximal) scan of special barcodes or other coded indicia, as by a publication reader scanning such a barcode therein to access on a viewable computer or TV screen or the like, supplemental pictorial and other material related to the publication and stored on an internet website that is automatically accessed by the computer in direct response to receiving the barcode scan signals from the reader, and without other human intervention

摘要

A technique for automatically controlling a computer by the remote (or proximal or local) scanning of special coded-indicia to execute computer-stored programs directly and automatically in response to computer-translated instructions represented by the scanned coded indicia, such as the presentation of specified supplemental pictorial and other website stored materials to the reader of a book or magazine or the like containing such coded indicia keyed to said website, and more generally, to cause the computer automatically to execute desired programs in direct response to such coded indicia scanning.