Patient referral and physician-to-physician marketing method and system

摘要

A method and apparatus are provided for creating a referral network for member physicians utilizing the Internet. The referral network provides its members an organized and efficient system for generating and storing patient referrals. To become a member of the referral network, a physician registers with the referral network web site. A member physician generates a patient referral document using referral network software on the referral network web site. The patient referral document is sent to another physician to refer a patient to the physician. If the recipient physician is not a member of the referral network, the patient referral document includes a promotion for the referral network to induce the physician receiving the referral document to become a member of the referral network.