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ASSIGNING TEXTUAL ADS BASED ON ARTICLE HISTORY.
ASSIGNING TEXTUAL ADS BASED ON ARTICLE HISTORY.
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机译:根据文章历史记录分配文字广告。
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摘要
A method of selecting textual advertisements for display on a web page based on user history. In the method, a user accessing a web site is identified. Keywords in articles displayed on web pages viewed by the user are identified and stored in a user profile. The advertisements displayed on a current user selected web page are based on keywords from the articles viewed by the user in the past that are stored in the user profile.
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