DELIVERING INTERACTIVE TELEVISION COMPONENTS IN REAL TIME FOR LIVE BROADCAST EVENTS

摘要

Interactive content creation software tools are provided to interactive content authors via the Internet. Interactive content programs associated with video of a live event and created by the interactive content authors using the interactive content creation software tools are received via the Internet. The video of the live event and its associated interactive content programs associated therewith are broadcast to end viewers via a video distribution network. Each of the end viewers is provided a list of the interactive content programs associated with the video so that each end viewer can independently select one of the interactive content programs from the list for display with the video.