SYSTEM AND METHOD FOR EVALUATING BRAND VALUE BASED ON THE INTERNET

摘要

The present invention relates to a system and method for evaluating the value of the brands of the Internet-based, in particular, a large number of consumers using the Internet to brand valuation services provided over the Internet, the server computer evaluates the brand can participate, and that the evaluation results relate to systems and methods for providing information to a large number of users. The present invention provides the use of, the brand equity of the brands listed on the market information and a database that stores customer information for which are the subject of surveys, cyber money the Internet in a system that evaluates the value of the brand on the Internet-based and brand equity transaction processor for performing a stock trading for listed brands, and consumer surveys processor to said surveyed consumers on the Internet carried out a survey on a given topic for the public, the brand, the brand shares calculating the consumer survey index according to brand equity index and the consumer survey in accordance with the transaction, and by integrating the brand equity index and the consumer survey index in a predetermined manner automatically calculates brand value evaluation index for the brand in real time and the and means for storing in a database, and that the means for providing a brand valuation index to the calculated information to the predetermined user to the feature of the configuration.