PROBLEM TO BE SOLVED: To provide a virtual image developing decorative object for developing a virtual image, which is moved in matching relation to respective pixels when a visual position is moved, above or below a planoconcave lens-like condenser element layer.;SOLUTION: The virtual image developing decorative object comprises a planoconcave lens-like condenser element layer formed by arranging planoconcave lens-like condenser elements, a transparent substrate sheet layer and a pixel layer formed by arranging pixels. The respective pixels of the pixel arrangement on the respective pixel lines (or pixel rows) of the pixel layer are rotated in a pattern cumulating the same angles of rotation to be formed, and the respective planoconcave lens-like condenser elements and the respective pixels of one set are overlapped, and one set of another pixel rows provided at an equal distance from the pixel row including the overlapped pixels is outwardly (or inwardly) shifted from the pixel row including pixels overlapped with the corresponding planoconcave lens-like condenser elements row, and the planoconcave lens-like condenser element layer and the pixel layer are arranged so that the shift width of the pixel row outside the pixel row including the overlapped pixels becomes large, and the virtual image moves above (or below) the planoconcave lens-like condenser element layer in matching relation to the respective pixels when a visual position is moved.;COPYRIGHT: (C)2003,JPO
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