ENABLING A SELECTABLE CHARITABLE DONATION AS AN INCENTIVE FOR A CUSTOMER TRANSACTION

摘要

Enabling a user to identify a charitable entity to receive a donation and identify an amount of the donation to be provided for the successful performance of a transaction that provides a benefit to at least one third party. The user can select the charitable entity from a list of one or more entities provided by the third party, or provide information for a new/unlisted charitable entity. Furthermore, the amount of the donation can be increased by dynamic or static bidding by at least one third party that seeks to provide a further incentive for the successful completion of the transaction for the benefit of at least that third party. The user can operate as the third party that both benefits from the transaction and also provides the donation to the charitable entity. Also, the user can perform the beneficial transaction as a customer of the third party when the third party provides the donation to the charitable entity. Further, a ranking for the charitable donations can be provided to at least the customer that successfully completes the transaction.