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Sales promotion method for e.g. clothes, involves selling product with badge containing code which can be used to enter personal information accessible to others via dedicated website
Sales promotion method for e.g. clothes, involves selling product with badge containing code which can be used to enter personal information accessible to others via dedicated website
A product is sold with a badge attached to it and this badge is preferably removable and can be in the form of a car registration plate. A person purchasing the product obtains a unique access code for a dedicated internet website and they can enter person information such as their address, telephone number, job, marital status, hobbies, interests and personality, which are then linked to a code on the badge. Another person who sees the badge can use a unique access code to access the same website and see the personal information associated with the badge owner. Direct communication between the two people via the website can be possible.
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