METHOD OF INDUCING TO WATCH ADVERTISEMENT AND RESEARCHING RATING OF ADVERTISEMENT IN TWO-WAY BROADCASTING SYSTEM

摘要

A method for activating AD view and researching an AD view rate in a two-way broadcasting system by inducing reaction of AD viewers is provided to make the AD viewers view AD by accumulating points to the AD viewer viewing the AD, and enabling the AD viewer to buy contents with the points or use the points in home shopping. A customer management server of a broadcasting server system registers the viewer by receiving an ID or a serial number of an STB(Set-Top Box) from the viewer, and sets an account for accumulating the points(S1). An event message inducing the reaction from the AD viewer is transmitted during broadcasting(S4). If the viewer responds to the event message, the STB transmits event response information to the customer management server(S5). The customer management server transmits the event response information to an AD management server of the broadcasting server system(S6). The AD management server calculates, statistically processes, and stores a view rate of the AD to a database(S7). The AD management server transmits AD view result information to an advertiser(S10).