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Factors that affect the perception of the end-user on the quality of advertising, for example determination or adjustment of advertising branding and advertising count using document performance, and / or
Factors that affect the perception of the end-user on the quality of advertising, for example determination or adjustment of advertising branding and advertising count using document performance, and / or
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机译:影响最终用户对广告质量的看法的因素,例如确定或调整广告品牌以及使用文档效果的广告数量,和/或
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摘要
Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A number of ads to be served with a document, and/or a type or level of branding to be provided to such ads, may then be controlled using the score. Document scores used in this way may help the ad serving system maintain and manage the quality of its brand. Further, a number of ads to be served, and/or a type or level of branding to be provided to such ads may be controlled using other factors that may affect end user perceptions of the quality of ads.
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