METHOD FOR OFFERING ADVERTISEMENT USING REVISED GUARANTEE OF THE ADVERTISEMENT SOLD AS FORM OF COST PER MILL BY PERIODS AND SYSTEM FOR EXECUTING THE METHOD

摘要

A method and a system for providing AD by periodically correcting a charge of the AD sold in a CPM mode are provided to transfer the AD to user terminals with a controlled AD transfer rate by calculating a next AD transfer rate during a predetermined time unit and transferring the AD according to the calculated AD transfer rate from a plurality of AD transfer servers. An uncompleted quantity calculator(710) calculates an uncompleted quantity based on AD information received from the AD transfer servers. An average remaining guarantee calculator(720) calculates an average remaining guarantee based on the guarantee, an execution rate, and a remaining time of an appointed day. An average uncompleted quantity calculator(730) calculates an average uncompleted quantity based on a yesterday uncompleted quantity and the remaining time until an appointed day AD closing time. A second-unit transfer rate calculator(740) calculates a second-unit transfer rate by adding present time weight to the sum of the average remaining guarantee and the average uncompleted quantity. A time-unit transfer rate calculator(750) calculates a time-unit transfer rate based on the second-unit transfer rate.