METHOD FOR DELIVERING BUSINESSES ENTERPRISE ADVERTISING VIA INSTANT MESSAGING

摘要

Exemplary embodiments of the present invention relate to a method foradvertising a business enterprise via aninstant messaging (IM) environment comprising registering at least onebusiness enterprise computing system application with anIM server and registering at least one subscriber with the IM server, whereina subscriber logs on to the IM server via an IM clientapplication that resides at a computing device. The method further comprisesdelivering subscriber characteristics comprising at leastone of the geographic location of a subscriber's computing device, thesubscribers preferences, and subscriber status to the IM server,wherein the IM server utilizes the subscriber characteristics to determine thebusiness enterprises that are relevant to subscriber, andpublishing the presence status of the determined business enterprises to thesubscriber's computing device, wherein the presencestatus of a business enterprise is displayed to the subscriber within acontact list displayed at the computing device.