METHOD AND SYSTEM FOR AUTOMATED CONFIRMATION OF RECEIVING VISUAL INFORMATION AND QUANTITATIVE EVALUATION OF INFLUENCE EFFICIENCY DEGREE CAUSED BY SAID INFORMATION ON INDIVIDUALS

摘要

The present invention discloses method and system for automated evaluation of influence, structured visual information has on an individual. The system comprises: detector means (501), providing automated remote biometric face identification and gaze tracking to compute projection individuals foveal visual field, display means (701) allowing managed display of structured visual information, conventional analytical data processing and storage means, messaging and management subsystems. The invention provides quantitative evaluation of visual information effectiveness by analyzing data, acquired by detector means in the display means surface (501) visibility area, as well as data, acquired by detectors in other locations, reflecting actions of individuals after influencing by visual information. Motives to actions are unambiguously expressed in visual information. Additional means, such as remote accessible labels (708), belonging to individuals can be used to improve efficiency and accuracy of the system and the method.