System and method for predicting the effectiveness of marketing messages

摘要

System and method for predicting the effectiveness of marketing messages to produce (WOM) review is disclosed. Prediction server may be distributed to a subset of the target market group by generating a survey. Next, the prediction server to analyze the survey responses, it may be compared with the answers of the past related to marketing messages in the service category or similar products the answer. Then, it is possible to calculate the score of one or more of the message on the ability of creating a WOM. Purchase intention of the marketing message, the message advocacy, and these scores may not reflect the message amplification. Then, the marketing message may be narrowed down based on the value of the score of the one or more. Also the prediction server, it is also possible to access to market data in order to predict the funds or production of promotional items related to the marketing message.