Method of operating a micro-environment within a commercial complex to promote sales of goods and/or services offered for sale by participating retail merchants

摘要

The invention relates to a method of operating a microenvironment located within a common area of a shopping mall adapted to promote the particular goods and/or services offered for sale by one or more participating retail merchants leasing space adjacent to or near the microenvironment. One or more activities can be conducted in the microenvironment including allowing the participating merchant's potential customers to use, try and/or sample the particular products and/or services offered for sale by the merchants, as a means of promoting those goods and/or services, and attracting customers generally to the shopping mall.