ANALYSIS SYSTEM OF ONLINE ADVERTISING IMPACT AND A METHOD THEREOF, CAPABLE OF ANALYZING ADVERTISEMENT IMPACT IN THE ONLINE THROUGH THE INFLOW OF CALLS

摘要

PURPOSE: An analysis system of online advertising impact and a method thereof are provided to analyze online advertisement impact using the number of viewing and clicking information.;CONSTITUTION: A virtual telephone number is produced to map with a real telephone number(S102). A number monitor request message is transmitted to a service control system(S104). A call generation information for the virtual telephone number is received from a local exchange unit, the received call generation information is transmitted to an advertisement statistic server, and a request to connect a call from the virtual telephone number to the real telephone number is transmitted to the local exchange unit(S120,S122,S124). The advertisement statistic server counts and stores the received call generation information(S128).;COPYRIGHT KIPO 2010