ACCESS CODE BASED LINK SYSTEM AND A METHOD FOR BIDIRECTIONAL TIME DIVISION MARKETING WITH A MOBILE DEVICE RETURNING CHANNEL, FOR MAXIMIZING THE EFFECT OF SIMULTANEOUS MULTIMEDIA ADVERTISEMENT

摘要

PURPOSE: An access code based link system and a method for bidirectional time division marketing with a mobile device returning channel are provided to interactively advertise an existing single directional media, thereby maximizing advertising effect.;CONSTITUTION: An access code(100) is provided to broadcast, newspaper, and internet advertisement. A user generates feedback information by a user access device such as an SMS(Short Message Service) server, a messenger server, a mobile server, and an internet server through the access code of a mobile device. A response path of a mobile terminal through the access code is added to a single directional media. Therefore, interactivity is provided to a single directional advertisement.;COPYRIGHT KIPO 2010