MARKETING SYSTEM USING CRM AND A MARKETING METHOD THEREOF, CAPABLE OF RECOGNIZING AN INTEREST FIELD OF A CLIENT IN REAL TIME

摘要

PURPOSE: A marketing system using CRM(Customer Relationship Management) and a marketing method thereof are provided to utilize recognized information as marketing data by recognizing an interest field of a client though a CRM terminal installed in an business shop of a financial institution.;CONSTITUTION: A customer management operating server(200) manages various information about a client. A marketing support server(300) recognizes a client interest product by analyzing client interest information. The marketing support server requests specific information from a recognized client interest product to a product operating server(100). A window terminal(500) outputs the specific information on a screen.;COPYRIGHT KIPO 2010