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METHODS AND APPARATUS FOR INTEGRATING VOLUMETRIC SALES DATA, MEDIA CONSUMPTION INFORMATION, AND GEOGRAPHIC-DEMOGRAPHIC DATA TO TARGET ADVERTISEMENTS
METHODS AND APPARATUS FOR INTEGRATING VOLUMETRIC SALES DATA, MEDIA CONSUMPTION INFORMATION, AND GEOGRAPHIC-DEMOGRAPHIC DATA TO TARGET ADVERTISEMENTS
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机译:整合销售量数据,媒体消费信息和地理人口数据以定位广告的方法和装置
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摘要
A disclosed example method involves generating a geographic-based consumption index for a product based on a first per-person sales volume of the product in a first cell of a plurality of geographic cells of a larger geographic area. The example method also involves generating a demographic-based consumption index for the product based on a second per-person sales volume of the product for a demographic group in the first cell. An advertisement to present to a person is selected based on an online web interest, a geographic location, and a demographic of the person and further based on the geographic-based consumption index and the demographic-based consumption index.
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